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2024 Brandmatics Marketing

Nourishing Change in Famillies

Explore the new Family Enrichment Lifestyle Changes Inc. website: a digital hub for health education and community engagement, designed for accessibility and impact. Discover how food can transform lives.

A digital platform for change

Richard Frazier, the visionary founder of Family Enrichment Lifestyle Changes Inc. (FELC) in Jacksonville, FL, has spearheaded initiatives to combat disease through informed dietary choices. FELC’s mission focuses on educating children and families about the power of food as medicine through workshops, resources, and community outreach.

Empowering through knowledge

The primary aim for the FELC website was to create a comprehensive resource hub for health education. The site is rich with blogs, articles, and downloadable content designed to educate and inspire healthier lifestyle choices. Richard’s vision was clear: the website should serve as a central point for learning and engagement, supporting FELC’s workshops and school programs.

Inclusive design for all userse

Given Richard’s personal experiences with visual impairment, ensuring the website was accessible to all users, including those using screen readers, was paramount. We incorporated a plugin that adjusts visual elements like text size and color contrast to enhance readability. All design elements underwent meticulous testing, including color ratio checks and REM font sizing, to guarantee that the website met the highest accessibility standards.

Connecting donors and educators

The website also acts as a platform for sponsorships and donations, critical for sustaining FELC’s impactful programs. With easy navigation and clear calls to action, donors can effortlessly contribute to the cause. Additionally, the site provides a credible showcase of FELC’s programs, enhancing trust and support from potential sponsors and partners.

Collaborative and client-centered

Our development process was deeply collaborative, leveraging Richard’s insights and feedback at every stage. We utilized Word documents for content development, allowing Richard to directly influence the narrative and ensure accuracy in representation. Images were carefully selected and described to align with the content and were fully optimized for accessibility with appropriate alt-text.

A site built on understanding and expertise

This project was more than just a website build; it was about creating a tool that could truly make a difference in people’s lives. We’re proud to support Richard and FELC in their noble efforts to educate and empower families through the transformative power of food.

For those looking to explore how dietary choices can influence health and well-being, visit the Family Enrichment Lifestyle Changes Inc. website to discover resources and ways to get involved.

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